The Latest from Automic Group

The mid-tier professional services category in Australia is an interesting sector to review. While there is an abundance of excellent work being carried out by many companies, it’s a sector that operates independently and has been comparatively slow to evolve.

This is in direct contrast to the business model of the top four consulting firms, who currently offer a broad range of services and continue to build out their service offering – although this comes at a price.

The Automic Group is a newly formed Professional Services Group moulded from three successful pre-existing boutique companies – corporate law firm Whittens & McKeough, share registry Automic and accounting practice CFO Innovations. By joining forces and integrating these services, the Sydney based, 70 strong company now offers small to mid-cap companies a convenient and comprehensive solution at value for money pricing.

Paul Williams, Managing Director, explains; “The market is demanding an integrated response to the challenge of handling the various professional services remits. We listened to feedback from Directors, C-Suite and Company Secretaries within small – mid cap companies who were frustrated trying to liaise between siloed service providers, they were finding the overall experience protracted and expensive, with too many points of disconnection evident throughout the process.”

“We took on board this feedback and created an integrated suite of specialist services all operating together under one roof. In building our business the focus is and will continue to be on delivering a premium service for our clients. At the same time Automic utilises technology to enhance the user experience, eradicate client pain points at each stage of the process and to enable efficient scalability.”

The market is demanding an integrated response to the challenge of handling the various professional services remits.
– Paul Williams, Managing Director, Automic Group

Marcelo Dantas, Chief Technology Officer at Automic Group, describes the approach; “Moving to cloud-based data architecture was the beginning of an overall plan to rethink the way business has traditionally been done in this industry. With everything we do, we put the clients’ needs first, and think about the client user experience as the highest priority.”

Williams continues; “Our approach is resonating well within the market, there is no other company in Australia that offers, Registry, Legal, Accounting and Company Secretarial services focussing on the small to mid-cap market, as we do. We currently work with over 300 small to mid-cap listed clients. We understand the fundamentals of this market very well and servicing them is in the DNA of our senior leadership team. Our entrepreneurial spirit and combined experience within Automic Group means we will always deliver value and meet deadlines.”

While this evolution represents a significant shift in the way that this sector of the industry has traditionally operated, it follows a wider trend of Fintechs developing services that disrupt the status quo. In this case, developing a specially integrated offering on a scale optimised to service small to mid-cap businesses in need of support with their investor management and reporting obligations.

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