Australia's expert partner for registry, funds and employee share plans

Margot Birbeck is the Group Chief Operating Officer of Automic Group.

An accomplished operations leader with extensive experience across financial services, enterprise SaaS and regulated high-growth businesses, Margot has built her career designing the operating engines that help organisations scale with clarity, control and pace.

Prior to joining Automic Group, Margot served as Executive General Manager of Operations at Prospa, Australia and New Zealand’s leading non-bank small business lender. Earlier in her career, she led the APAC expansion of an enterprise SaaS business, a role that brought her from Johannesburg to Sydney.

With a BSc in Computer Science, an MBA from the University of Cape Town and PMP certification, Margot brings a rare combination of technical literacy, commercial acumen and operational rigour. Her expertise spans operating model design, governance cadence, go-to-market strategy, product distribution, customer acquisition and retention, and business operations.

Margot’s leadership is focused on translating strategic ambition into execution reality, creating the commercial and operational clarity that enables leadership teams to move fast without losing control.

Marcelo is a computer scientist with over 18 years of commercial experience in the IT industry, delivering successful projects for a wide range of companies and industries such as financial services, health, telecommunications and airlines, designing solutions from mobile apps to complex high-load mission-critical web applications.

At Automic Group, Marcelo has led the architecture, design, product development, program management and IT operations of Automic Group’s innovative cloud-based platforms, with a strong emphasis on maintaining the confidentiality, integrity and availability of Automic Group’s client data and systems.

Stacey Kelly is an experienced Chief Financial Officer with more than 25 years of experience across software, fund administration, wealth management technology, and financial services. She is known for her strategic and operational experience, partnership approach in driving aligned outcomes and supporting CEO’s, leadership teams and the broader organisation.

Before joining Automic, Stacey was Chief Financial Officer at GBST, where she led the global finance function as Chief Financial Officer with cross jurisdictional responsibility across multiple markets and supported the investment program to deliver a full platform cloud transformation under private equity ownership. Prior experience also including as Chief Financial Officer at ASX listed Mainstream (acquired by private equity backed Apex Group), and roles at ASX listed Macquarie Group and LSE listed HSBC.

Having joined Automic in 2022, Robbie brings over 20 years of experience in administration, legal, governance, risk and compliance spanning a diverse range of financial services, including administration of pensions, superannuation, wealth management, group life insurance, trustee and custodial services, regulatory licensing, equity capital markets and unit registry, across Australia, Europe and Asia.

Admitted as a Lawyer to the Supreme Court of NSW with current legal practicing certificate, Robbie holds a Master of Laws from the University of Sydney, as well as a Bachelor Laws, Graduate Diploma in Legal practice, Certificate in Governance (risk management), Diploma of Financial Services and an Associate Diploma in Superannuation Management. His previous leadership roles include National Manager of Compliance, Chief of Staff to the Managing Director of an ASX 100 company, Head of Group Reporting and Head of Strategic Development and Governance, Risk & Compliance.

Simone Shugg is an experienced Chief People Officer who has spent more than two decades helping organisations navigate growth, transformation and change. She is known for aligning people, culture and operating model with ambitious commercial goals, and for working as a true partner to CEOs, executive teams and boards.

Before joining Automic, Simone was Chief People Officer at private equity owned Nearmap, where she led the global people strategy through rapid international expansion, organisational restructuring and the company’s transition to private equity ownership. She has also held senior executive roles at Foxtel as Executive Director, People & Culture, and at Carnival Australia as Vice President, People & Performance, supporting large, complex workforces through industry disruption, digitisation and major change programs.