Meet the dedicated, experienced and passionate team leading the way for Automic
Chief Executive Officer
David has 25 years executive experience operating, developing and building highly regulated financial market infrastructure businesses based on technology and data.
Prior to joining Automic David had executive responsibility for ASX markets, data and technology, where in addition to responsibility for the Australian stock market he led the development of the ASX low latency colocation facility (ALC) and the Australian markets largest dark pool ASX Centre Point.
Beyond traditional securities and derivative markets David also has significant practical experience advising, leading and building initiatives in crypto markets, and the broader use of blockchain for financial services.
Chief Financial Officer
Stacey Kelly is an experienced Chief Financial Officer with more than 25 years of experience across software, fund administration, wealth management technology, and financial services. She is known for her strategic and operational experience, partnership approach in driving aligned outcomes and supporting CEO’s, leadership teams and the broader organisation.
Before joining Automic, Stacey was Chief Financial Officer at GBST, where she led the global finance function as Chief Financial Officer with cross jurisdictional responsibility across multiple markets and supported the investment program to deliver a full platform cloud transformation under private equity ownership. Prior experience also including as Chief Financial Officer at ASX listed Mainstream (acquired by private equity backed Apex Group), and roles at ASX listed Macquarie Group and LSE listed HSBC.
Chief Information Officer
Marcelo is a computer scientist with over 18 years of commercial experience in the IT industry, delivering successful projects for a wide range of companies and industries such as financial services, health, telecommunications and airlines, designing solutions from mobile apps to complex high-load mission-critical web applications.
At Automic Group, Marcelo has led the architecture, design, product development, program management and IT operations of Automic Group’s innovative cloud-based platforms, with a strong emphasis on maintaining the confidentiality, integrity and availability of Automic Group’s client data and systems.
Chief Commercial Officer
Richard leads the commercial function at Automic Group, with responsibility for business transformation, M&A, and group strategy.
Prior to joining Automic, Richard held leadership roles within private equity portfolio companies, where he focused on driving growth, corporate development, and M&A. His background includes over a decade of advisory experience as a Director in UBS Australia’s investment banking division and as a strategy consultant at Booz & Company, advising ASX200 and corporate clients across Australia, the US, and Singapore.
Chief Risk Officer
Having joined Automic in 2022, Robbie brings over 20 years of experience in administration, legal, governance, risk and compliance spanning a diverse range of financial services, including administration of pensions, superannuation, wealth management, group life insurance, trustee and custodial services, regulatory licensing, equity capital markets and unit registry, across Australia, Europe and Asia.
Admitted as a Lawyer to the Supreme Court of NSW with current legal practicing certificate, Robbie holds a Master of Laws from the University of Sydney, as well as a Bachelor Laws, Graduate Diploma in Legal practice, Certificate in Governance (risk management), Diploma of Financial Services and an Associate Diploma in Superannuation Management. His previous leadership roles include National Manager of Compliance, Chief of Staff to the Managing Director of an ASX 100 company, Head of Group Reporting and Head of Strategic Development and Governance, Risk & Compliance.
Chief People Officer
Simone Shugg is an experienced Chief People Officer who has spent more than two decades helping organisations navigate growth, transformation and change. She is known for aligning people, culture and operating model with ambitious commercial goals, and for working as a true partner to CEOs, executive teams and boards.
Before joining Automic, Simone was Chief People Officer at private equity owned Nearmap, where she led the global people strategy through rapid international expansion, organisational restructuring and the company’s transition to private equity ownership. She has also held senior executive roles at Foxtel as Executive Director, People & Culture, and at Carnival Australia as Vice President, People & Performance, supporting large, complex workforces through industry disruption, digitisation and major change programs.
Chief Growth Officer
Chief Operating Officer – Professional Services
Chief Operating Officer – Platform
Sue has over 30 years' experience in Australia’s financial markets, specialising in settlement, post-settlement administration, corporate actions, and Investor Engagement. Sue has worked on some of the most significant and complex transactions in the Australian market for companies including Commonwealth Bank, Westpac, NAB, Telstra, Woolworths, Virgin Australia Holdings, ASX, APA, and IAG.
Prior to joining Automic, Sue worked in Investor Relations with a Top 20 publicly listed company and understands the complexities of servicing a Top 20 ASX company. Sue’s experience includes being Head of Capital Markets, Business Risk Committee, and Director of Shareholder Services. Sue is currently Head of Business Operations with Automic Group and is a member of Automic's Executive Leadership team.
Head of Fund Registry
Michelle brings over 30 years of operational and project management experience to Automic’s fast-growing Fund Registry team from financial services across Australia, New Zealand and Hong Kong. Michelle has provided outsourced registry and administration services to many of Australia’s leading fund managers. Michelle was most recently at AMP Capital as Head of Service Provider Relationships and at Link Market Services in various senior management roles, including General Manager-Managed Fund Outsourcing, Head of Operations-Employee Share Plan Services, Corporate Actions General Manager and Program Manager.
Michelle has worked on many of the most significant and complex transactions in Australia and the APAC region while developing and leading highly effective operational and project teams. She brings extensive experience across ASX top 100 companies and is an integral component of the projected growth of Automic’s fund registry business.
Non-executive Independent Chairperson
Chief Executive Officer
Non-executive Independent Director
Non-executive Independent Director
Non-Executive Director
Beau Dixon is a Partner and Managing Director at Advent, and Head of Australia and New Zealand. Read more.
Read how Automic’s modern technology and integrated professional services offer more than a registry.
Meet the dedicated, experienced and passionate team leading the way for Automic.
Work with a wealth of experience across risk, ASX listed companies, fund management and registry.
One of the most experienced investor administration teams in Australia. Great people make great companies.
Join a dynamic and innovative team shaping the future of financial and capital markets. Grow your career with us.
Leading by example in Australia’s financial and capital markets, supporting companies and funds in the transition to a more sustainable future.

Liability limited by a scheme approved under Professional Standards Legislation. Practitioners employed by Automic Finance Pty Ltd are members of the scheme.