IPO With Automic: Go Public With Confidence


Corporate Actions: IPOs

Go Public With Confidence

An IPO is perhaps the most visible and critical event in the start of life of a company. With the challenges involved, expertise and accuracy, tools and support from an expert provider give you peace of mind and limit uncertainty. Understanding the complexities associated with an initial public offering, and what it entails, is crucial for business owners, executives, and decision-makers.

What is an Initial Public Offering (IPO)?

An IPO is the process through which a private company becomes a publicly listed company by offering its shares to the public for the first time. Beyond the basic IPO meaning, it’s important to delve into the strategic motivations driving companies towards the Listing process. The benefits are substantial, but, the journey is fraught with challenges such as regulatory hurdles and the need for transparent financial disclosures. Automic Group is adept at navigating these waters, ensuring your transition to a public entity is as smooth as possible.

When is the right time for a company to go public?

Timing an IPO is an art form, influenced by various factors including the economic climate, market trends, company performance, investor sentiment, and competitive landscape. The right moment to go public is when your company can demonstrate strong performance and growth potential, amidst favourable market conditions.

What are the pros and cons of going public?

Embarking on an initial public offering presents a blend of advantages and challenges:


  • Capital Access: IPOs provide a pathway to raise significant capital
  • Visibility and Prestige: Becoming a listed company enhances your market presence
  • Employee Rewards: Attract, retain, and reward employees through employee share plan participation


  • Regulatory and Public Scrutiny: Increased transparency requirements and public scrutiny
  • Costs and Time: The IPO process is costly and time-consuming
  • Market Pressure: The need to meet quarterly expectations can shift focus from long-term goals

For each challenge, Automic Group offers a solution. Our Capital Markets team will work alongside your broader team of advisers to plan and execute, while drawing on the expertise of our company secretarial team as needed, whether as a permanent resource, or while you develop the role in-house.

Your IPO Journey with Automic Group

Automic Group is more than just a service provider; we’re your partner in the IPO journey. Our offerings are designed to ensure a seamless transition to a public company:

  1. Real-time insights: Our purpose-built IPO dashboard provides real-time data insights to application levels and complete visibility for reporting on offers.
  2. Guaranteed quality and security: Automic operates to internationally recognised ISO 27001 and ISO 9001 security and quality standards, giving you the confidence that your business is safe with us.
  3. Trusted Team of Experts: We can help with governance and registry services to improve efficiency through our centralised IPO management team. Providing support and taking the stress out of finding the experts you need.
  4. Cloud-based Technology: Our share registry and company secretarial solution is the only cloud-based platform in Australia, hosted within the AWS environment to ensure scalability, security and agility.

With Automic Group, you’re assured of quality, security, and innovative solutions tailored to the unique needs of your IPO.


“Automic Group’s Capital markets and Customer Success teams seamlessly consulted and managed our complex requirements on a very tight timetable. Their depth of experience coupled with technology allowed us to track the various offers in real-time which was impressive. The team was there with us every step to ensure our success.”SiteMinder


What happens after the IPO

Going public is just the beginning. Automic Group continues to support your journey post-IPO, helping navigate the new challenges and opportunities that come with being a publicly listed company. From regulatory compliance to shareholder communication, our comprehensive suite of services ensures you’re well-equipped to thrive in the public arena.

If you’re considering taking your company public, reach out to Automic Group. Let us guide you through your IPO journey with confidence, ensuring your venture into the public domain is executed with precision and strategic foresight. Contact us today to embark on this exciting journey together. For detailed insights and tailored solutions, contact Automic Group at sales@automicgroup.com.au or on +61 2 7250 6600.