The ASX-listed critical minerals explorer partnered with Automic to run a time-sensitive Share Purchase Plan (SPP). With shareholder engagement at historic lows, Automic's targeted call campaign and strategic messaging helped the company exceed its funding target within days, delivering outstanding return on investment.
Highlights:
- Shareholder participation grew from $54,000 to over $700,000
- Over $500,000 was raised directly through targeted shareholder calls
- Re-engaged inactive holders contributed an extra $52,000
- Average daily inflows increased by 50% post-launch
- Over 10% of respondents updated contact details, improving future reach
Outcome:
- Stronger participation – total uptake grew 1,237%, driven by focused outreach and reactivation of previously unresponsive holders
- Efficient delivery – full campaign designed and executed within a compressed timeline, despite adverse market conditions
- Clear ROI – campaign returns significantly exceeded cost, with the uplift from inactive holders alone covering the full investment
- Sustainable uplift – engagement levels remained high after the campaign, maintaining momentum beyond day one
- Improved data quality – contact details updated for over 10% of holders, improving ongoing engagement capability.